2011 color forecast

recently i had the pleasure to hear carolyn barton, designer marketing manager – southeast region for sherwin williams paint, discuss the color forecast for 2011 . this was a great presentation that gave design information and inspiration for the latest colors for this year.

sherwin-williams celebrates individualism — a trend toward not being trendy at all — through its thoughtfully-selected colormix 2011 collection. whether it’s a love of antique maps, a fascination with 3d animation or a collection of batik-patterned dresses, design professionals can help their clients embrace their passions and use them to navigate a project’s decorating direction.

“we’ve seen reactions to the economy move from panic to acceptance, if not appreciation, because people are finding they have the opportunity to be true to themselves,” said jackie jordan, director of color marketing for sherwin-williams. “status is no longer about consumption, it is about personal identity and colormix 2011 evokes that sense of uniqueness.”

the 39 colors selected by sherwin-williams color experts for colormix 2011 are grouped into four palettes: purely refined, bold invention, restless nomad and gentle medley.

colormix 2011

the first palette is purely refined, which is described as elegant, tailored, and understated.

purely refined

true luxury doesn’t shout its presence with glitz, glamour and bling. it whispers, revealing its pedigree through clean, classic lines, exquisite tailoring and handcrafted heirloom quality. pared down is the new upscale, and its color palette demonstrates similar restraint, filled with understated neutrals, yet with nuances and undertones that interact in intriguing ways. layering organic textures and subtle detailing add to the natural elegance of the timeless look.

bracing blue sw6242

svelte sage sw6164

rice paddy sw6414

light french gray sw0055

queen anne lilac sw0021

empire gold sw0012

peppercorn sw7674

dutch cocoa sw6032

upward sw6239

classic light buff  sw0050

the next color palette is restless nomad which is describe as sultry, exotic, and primal.

restless nomad

thanks to the internet, everyone now has a passport to wander the world, soaking up its flavors, images and colors, and stirring them into an eclectic global design stew. morocco and turkey are making their presence felt, but there’s no need to stop there. today’s adventurers feel free to sample from anywhere and everywhere, pairing persian paisleys with exotic animal skins and Indonesian batiks. colors, too, wander all over the palette: from dusky darks, to hot vibrant pinks and reds, to earthy food-influenced hues that evoke eggplants and cabbages.


indigo batik sw7602

eclipse sw6166

purple passage sw6551

burgundy SW6300

alchemy sw6395

hopsack sw6109

exuberant pink sw6840

gypsy red sw6865

monorail silver sw7663

armagnac sw6354

glitzy gold sw6691

bold invention is the third color palette and probably the boldest in color. it is described as experimental, artsy, and expressive

bold invention

the city never sleeps. Neither do its colors. these high-energy hues vibrate with spontaneity and rebellion. neon bright, graffiti bold and digitally enhanced to 3-d luminosity, they’re the colors of technology, of avant-garde art and of the entrepreneurial spirit that celebrates shaking off dull routine to do what you love. the eclectic global influences range from the cynical realism art movement of urban china to the carnaval spirit of rio de janeiro, host of the 2016 summer olympics. anything goes, and self-expression is the new metropolitan mantra.

habanero chile sw7589

synergy sw6938

tempo teal sw6947

parakeet sw6711

garden grove sw6445

sapphire sw6963

something blue sw6800

quilt gold sw6696

steely gray sw7664

accessible beige sw7036

the last color palette discussed for 2011 is gentle medley. it is fresh, airy, and innocent.

gentle medley

hard times call for soft colors: the hint of green in a spring leaf bud; the chalky blush of a seashell; the time-etched beauty of a vintage fabric or photograph. fashion has turned a romantic, nostalgic corner, bringing pastels and parchment-pale neutrals back into the palette. The hues are innocent without being sweet — flirty, yet not feminine. they reflect not just a yearning for youthful innocence and gentler times, but also a refreshing honesty and lack of pretension that are thoroughly modern.

whole wheat sw6121

sand dune sw6086

breaktime sw6463

chartreuse sw0073

chivalry copper sw6353

supreme green sw6442

tiki hut sw7509

mountain road sw7743

paint is one of the most expressive and inexpensive ways to create new designs and changes to your home.
i hope you have enjoyed this blog about the new colors for 2011 provided by sherwin williams.
if you need help with color selections for your inside your home and/or the exterior, please contact me at jeff@jeffreysmithdesign.com